Eyes of World
Man's a Man
Son of Father
Long Ago Told
To My Sons
I know Him
BSC no numb.
Hall Photo Co.
Matt's Cabn RP
Matt's Cabn tnt
Matt, Mollie, etc
Uncle Ike RP
Uncle Ike Tint
Bennett Sp. Tint
Bennett Spr RP
1925, Son Father
1925. Brian K
1926, Barb W
1935, When Man
1936, The Mine
1936, Wild Brian
1937, West Gold
1937, Out West
1937, Secret Vly
1959, Shep (TV)
Indiana U. Libr.
E Clampus Vitus
Our Big 1922 Advertising Campaign
HAROLD BELL WRIGHT'S
"Helen of the Old House"
On the opposite page [below] will be
found a repro- duction of the style of advertising to be used in
newspapers and publications of national circulation for Harold Bell
Wright's "Helen of the Old House."
We propose to cover the country with the kind of advertising that will attract the
attention of book buyers and book readers.
You can help, to your own profit, by pushing "Helen of the Old
House." You are always safe in recommending a Harold Bell Wright book for home reading. People who never permit any kind of fiction to come into the house, throw down the bars to Harold Bell Wright, because he not
only tells a clean, wholesome and entertaining story, but he invariably drives home some
great moral truths.
And remember, the advertising campaign is only one feature of this drive on "Helen of the Old House." We follow this up with the closest kind of cooperation with the book- seller. We are prepared
on short notice to furnish the dealer with
FREE MATS OF ADS
FREE COLORED POSTCARDS
A FREE PHONOGRAPH RECORD
Made by Mr. Wright
AND WE SHARE LOCAL
Advertising expense under certain conditions
Booksellers in all parts of the country are enthusiastic over the phonograph records of Mr. Wright's readings from "Helen of the Old House."
This is one of the most novel ideas ever devised for arousing interest in a book. At the last
National Convention of the Direct Advertising Association, this plan received the award of first prize for the most original and result-getting sales "stunt." Get in touch with us at once and we will start the wheels
moving for you to get the most benefit from our Harold Bell Wright campaign.
|An amazing novelty is
impending in the publishing world; and this, the most original scheme for
book advertising in many, many year, is planned for introducing the new
novel by Harold Bell Wright, "Helen of the Old House." Within the next
few days the whole country is going to read in its papers and see in its
booksellers' window displays, an invitation to drop in and hear Harold Bell
Wright himself read a selection from his book. What his army of
admirers will find in bookstores will be a phonograph record by Mr. Wright,
which his publishers
are distributing. All kinds of means have been devised for bringing an author before his
public, but there have been mighty few to compare with this Wright
phonograph record in bringing a popular novelist personally into touch with his
One of the records made by Mr. Wright has been secured by ______________________ Book
Store and will be reproduced for the benefit of their patrons daily.
(Dealer to give his plans here.)
In preparing the record Mr. Wright spent many days in a large New York
phonograph company's laboratory, making elaborate tests in order to secure the most
natural reproduction of his voice and perfecting his rendering of the chosen selection. The resulting record has
proved, it is said, a very perfect re production of his voice. In it he reads one of the
most dramatic incidents in "Helen of the Old House," a scene in the hut of a crippled old basketmaker on the cliffs overlooking the industrial
town where the story is laid. First a famous employer comes to interview the old
basketmaker who is the philosopher and oracle of the region, and then comes a
radical labor leader, both of them asking for information and guidance in the
great strike that threatens the mills of the town. It is a scene full of the dramatic fire
of clashing wills and in it are expressed some of the author's most firmly held beliefs.
Mr. Wright gives it its full significance in his reading.
Mr. Wright's new novel, "Helen of the Old
House," is declared by those who have read it to be the best of all
his books. It is a story of labor conditions such as are found in any town
or city where there are mills and factories. The heroine is the daughter
of a man who was once a workman but who has since become the owner of a
great mill. One of the big scenes in the story is that of the great strike
which is impending at the time of the incident described above which Mr.
Wright has used in making his record.
Extraordinary possibilities are in this new form of book
exploitation, for it is possible that after the display at
__________________Book Store is concluded, Mr. Wright will be willing to lend
the record to libraries and women's literary societies and clubs, and
provide entertainment of the utmost interest. To hear
your favorite author's voice reading from a favorite novel is a pleasure so far enjoyed by
few, and in the future it will not be surprising if the voices of popular
writers are brought into the homes themselves of their public.
Such book advertising would amaze the writers and publishers of the
past, but there is no doubt that it is thoroughly in accord with the publicity of the present
day. And it is Harold Bell Wright, the world's best seller, who leads the
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This Harold Bell Wright web site is written and produced
by Gerry Chudleigh with the help of many friends.
Copyright © 2000-May, 2011 by Gerry Chudleigh