VI. Barbara Worth Fruit and
Growers could pick their labels from
standard art work
provided by printing companies, such as Western Litho, so there is
no connection between Arlington Heights Citrus Company in Riverside, or
Reeds, Tatosian and Wahl, or Desert Grapefruit in the Imperial
Valley. They all just happened to choose the same name, and
sometimes the same artwork, just as different companies today might mail
out the same Christmas cards. Many labels have a date code.
Western Litho and others used a similar date code. "227" =
February, 1927, "1248" = December, 1948, etc. Naturally,
Barbara Worth was a favorite name in the Imperial Valley, the setting of
Harold Bell Wright's best selling novel, "The Winning of Barbara
Most collectible labels are from
lithographers overstock inventory, left over when wooden boxes were
replaced by cardboard boxes. They were never sold and are unused. Labels
glued to boxes, or removed from boxes, are generally worth less than
unused labels, because they are usually in rather poor condition compared
to the unused ones.
Click to Enlarge
|1. Reed's Imperial Valley
Grapefruit. Probably earlier than 1926.
Pomona Public Library
||2. Imperial Valley Grapefruit.
Copyright 1926 by J. W. Reed. Western Litho 227 (printed
February, 1927) Pomona Public Library
|3. Desert Grapefruit Company,
Imperial, California. Western Litho, no date. No picture
of Grapefruit. "Marsh Seedless Grapefruit" across top.
Pomona Public Library
||4. Arlington Heights Citrus Company,
Riverside, California. Western Litho 1248 (December, 1948)
"Marsh Seedless Grapefruit" across top.
|5. VEGETABLE LABEL. Tatosian and Wahl, Finest Quality
Vegetables, El Centro, California. Western Litho 1145
||6. ORANGE LABEL. Similar to label above, but glued
to crate. "NAVELS" stamped on box. "Marsh Seedless
Grapefruit" is removed from top, picture of fruit is more orange
in color, is tied on right instead of left, and bleeds over the bottom red line. "Sunkist"
is tilted differently.
|7. Postcard. (Close label
has same picture as #1, above. Far box says "Imperial Valley
Queen" on side. Far label is similar to #2, above.) Grapefruit from the Imperial
Valley, California. 105166. Postmarked Jan 23, 1936
||8. LEMON LABEL.
Arlington Heights Citrus Company, Riverside, California.
Western Litho. No date. Photo courtesy Robert Booth.
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